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Even customers who love the formulas have to cancel their subscriptions because of how quickly the costs add up. I do notice less hair loss though, and my color has faded minimally (it usually fades a lot with other color-protecting shampoos). I also love that, with Prose, I can give feedback about the formulas and adjust them for my next order to address any concerns or changes. The process of restoring hair health is an evolving and sometimes lengthy journey, and while I think this regimen is helping, it may just take a bit longer than 30 days to restore decades’ worth of damage. Now, for my experience trying Prose on my very damaged hair, which the survey results kindly pointed out.
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Prose shampoo is a sulfate-free cleanser that is customized to your needs. On its website, Prose states that its ingredients "come together to create the most natural formula for you, with everything you need and nothing more." It’s an uplifting, albeit vague, promise. The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love.
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While Prose absolutely pioneered the personalized hair care category in 2017, both Madison Reed and Function of Beauty have honed the model into something more accessible, effective and affordable. It‘s tough for Prose to justify 2x+ pricing against those competitors. I tested three products from Prose over the duration of a month. I mostly used them in conjunction (ie. all three in a row without mixing in other products from additional brands) to get the most clear cut experience. Maybe if their hair consultation quiz was improved and offered more customization I might try it again in the future.
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It's worth it for a lot of folks, though, especially those who have struggled with traditional products. “No two heads of hair are the same, so for a lot of people going to a store and buying shampoo for curly hair, fine hair, or color-treated hair doesn’t work. Then what happens when you have curly, fine hair that you’ve just had colored? Custom shampoos allow you to cater to all of your hair needs based on the reality of your hair and not a ‘cookie-cutter’ formula," celebrity hair stylist Zachary Morad previously told W+G. As part of its process, Prose solicits star ratings on aspects of the customer's experience after each purchase — overall experience, satisfaction per product, and various product attributes.
Prose then offers tailored solutions for your specific hair care needs. The custom cards with the kit gave easy-to-follow instructions about when and how to use them. (“Begin with damp hair. Part into sections…”) I was most excited about the scalp mask, which exfoliates, detoxifies, and helps balance oil. My hair can get excessively oily after only one day, so I was eager to see if this would tone that down. The hair mask, which goes on the ends, is meant to revitalize and repair for overall health, which, again, my damaged hair very much needs.
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Once you’ve submitted your results, Prose then formulates a custom haircare regimen, including products, supplements, and a suggested routine. My profile showed that my hair could benefit from nourishment, fiber repair, and a scalp detox, among other recommendations. What I really loved about this part of the process was that I got to see exactly what ingredients were in the formulas since I’ve always found it challenging to understand haircare labels and what/why certain ingredients are in there. The pre-shampoo treatment is a mask that you apply to your ends 5-30 minutes before your shower. I keep it on for about 10 minutes before I hop in and wash it out before applying shampoo.
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But for those who have particular hair needs, you may find the opposite to be true. Once you complete the quiz, Prose will curate your personalized hair care routine. The formulation of each product is automatically determined by your quiz answers, but you’ll also get to pick a scent and request to remove silicones, dyes, and non-vegan ingredients.
Unlike other brands, which use a single formula for all customers, Prose targets your specific hair goals, needs, and concerns. After answering the questions and choosing among scents, Prose generates a breakdown of hair and scalp characteristics, followed by the ingredients in each of the products. However, NAD recommended that the advertiser clearly disclose qualifying information related to how it collects and counts reviews. Prose sources its ingredients from sustainable suppliers and uses recycled and recyclable materials in its packaging.
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One of the biggest names in the business, Prose, has been steadily growing in popularity since its inception. The idea is an intriguing one, but the results are what ultimately matter most. The fact that Prose products are designed with your exact needs in mind is the main thing that sets them apart from other hair product lines on the market.
Additionally, the company aims to reduce waste by creating customized products that are tailored to each customer’s unique hair profile, minimizing the need for excess products. Like Prose, the company relies on a personalized hair profile to formulate products meant to help you achieve your hair goals. You’ll share your natural hair texture and select up to five hair goals from a list including options like “deep condition,” “strengthen,” “color protection,” and more. What’s more, all Prose hair-care products are formulated without sulfates, parabens, dyes, mineral oil, and GMOs, and they’re cruelty-free to boot. Long story short, I could immediately tell that switching to this system was going to be a healthy decision for my strands. Prose can also make specific hair products vegan, and they have silicone-free, dye-free, and fragrance-free options.
It then asked for more information on my ultimate #hairgoals, and whether or not there were any ingredients or scents I absolutely didn’t want to be incorporated into the personalized formulas. “Prose saw the professional hair-care industry shifting with a real disruption opportunity,” Arnaud Plas, co-founder and CEO of the brand, tells Allure. “The line between mass and professional brands was starting to blur and consumers were looking for more value in their products in order to justify a more premium cost. Plus, the expectation for personalization is driving a lot of change. It’s gone from being a nice-to-have to a must-have, especially in hair care where everyone’s hair has unique needs." Most of the negative reviews for Prose hair care revolve around the higher-than-average price tag.
Too many reviewers with hair concerns mirroring yours report no tangible improvements even after months of use. In the end, that harsh truth overrides all the customization promises and clean beauty buzzwords. Prose stays stuck firmly in the "proceed with caution" category for now. Here‘s hoping they ditch the smoke and mirrors marketing soon and focus on improving actual results.
In a Prose trial, the writer noted that Prose products gave them “silkier hair and less tangle-prone strands.” Since tangles can lead to breakage, this little tidbit is helpful for anyone who struggles with it. When you become a member, you’ll get free shipping, 15% off all products, limited-edition gifts, new product testing, limited edition products, and exclusive content like their guided audio series. Prose also works to ensure ethical practices in all aspects of its business.
Consumers argued, similarly to the complaint against Unilever, that OGX shampoo contained DMDM hydantoin, which they claim J&J has known for as long as a decade can cause hair loss. But optimizing consultation accuracy and giving formulas adequate time pre-judgement IS CRITICAL. The haircare brand offers additional items to complete your hair regimen.
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